Our T-shirts are sustainably sourced through the Better Cotton Initiative (BCI), which promotes environmentally friendly and socially responsible cotton production. This program enhances biodiversity, land use, soil health, and climate change mitigation while reducing pesticide use. By supporting BCI, we improve smallholder farmers' livelihoods, provide access to better farming education, and empower women in agriculture. Our commitment ensures a positive impact on both the environment and the communities involved in production.
T-shirts sourced through our supply chain significantly reduce plastic use to minimize environmental and health impacts. We no longer individually wrap products in plastic and have removed duster bags from shipping cartons, now using biodegradable bags for sensitive items. Garment tags are transitioning to FSC cardboard hooks, and we're eliminating plastic swift tags. Our retail bags have always been plastic-free and are now FSC-approved paper. We've removed metal eyelets from swing tags, switched to recycled polyester for courier bags, and adopted paper tape for easy recycling. Additionally, since 2020, we've eliminated plastic shrink wrap from our warehouse pallets. These efforts help us continuously reduce, reuse, and remove unnecessary materials.
We use water-based inks and eco-friendly printing techniques to ensure sustainability. Our inks are free from harmful chemicals, providing vibrant colours while minimizing environmental impact. Our printing methods reduce waste and energy consumption, aligning with our commitment to environmental stewardship. Through these practices, we deliver high-quality, eco-friendly products.